The Power of Local Email Marketing

As a local business owner you realize the opportunities available on the Web, but you probably do not have the time or money to invest into a full blown web presence. The obstacles and costs in building a web site keep many local businesses on the sideline. But as a local business there is an opportunity to exploit the marketing power of the Internet at little or no cost, and it does not require a web presence. Through email marketing you can have a direct conduit to both your customers an...

Local Advertising In Business Directories

For decades, local businesses could rely on word of mouth and traditional print services to garner customers. If the local businesses had a good or service that they wanted to promote, they could just call up the local newspaper and ask for an advertisement. However, as media has evolved towards more sophisticated routes such as the Internet, it has become increasingly more difficult (and oftentimes prohibitively expensive) for local businesses to stand-out against the crowd by advertising in bo...

Business networking locally

Owning your own business of any type is going to require some amount of networking. Networking is a method of building awareness of your business, among people who may be likely at one time or another to use your products, your services or to refer someone else to your business. Networking is all about getting to know other people, and locally your best bet in finding additional network contacts is going to be with other business owners. You can find many types of networking opportunities aro...

Local Businesses and Web Sites

It seems that most successful businesses these days have web sites, even businesses that service only certain geographic areas. On the web, where the market place is global, localized businesses can be at a great disadvantage. A Local Business Web Site Example Lets use the example of a car cleaning businesses. The business only cleans cars in a specific city, yet wants to use their web site to create more business. Time and money is invested in marketing the site in the search engines, paying...

Internet Marketing Strategies for Local Business

Now more then ever profitable opportunities exist to promote your local business on the Internet. Through search engine optimization, pay per click advertising, email marketing and local listings, you can connect with a willing audience. Your customers are turning to the Internet to find local products and services. If your competitors have an online presence and you don’t, guess who gets to take home the prize. Below are several crucial techniques for promoting your business regionally: Lis...

List Your Local Business for Free on Google and Yahoo

As a local business owner you wear many hats and you have countless responsibilities. Consequently you’re not always able to follow-up on opportunities that could advance your business. It is the nature of running a business. Once an awhile an opportunity comes along that you absolutely should not pass up. In this case it is a business listing on both Google and Yahoo local. Not only can it generate targeted traffic in your area, but the listing is FREE. And here is another reason why you nee...