With huge social network names like Facebook and Twitter out there, LinkedIn is one that is often overlooked. But, it’s one that can provide the most opportunity for business owners; and it’s by far the most professional social network that small businesses can use, because it connects professionals with other professionals.
Unlike Facebook or Twitter, you’ll never see professionals posting pictures of their family BBQ that took place over the weekend; or talking about what they’re going to have for dinner.
When people sign on to LinkedIn, they’re doing so in a professional frame of mind and for business purposes. This concept already helps your online marketing goals, because it’s already targeting your goals and your audience for you.
So yes, you need to have a LinkedIn presence for your company. And while that’s an easy thing to say, how are you supposed to go about actually doing it?