Your business may already have a company website and a business listing on online directories such as The Yellow Pages.com. This is a great starting point- but it is not enough to really get your business onto the computer screens of thousands of potential customers.
In order to reach the hundreds or thousands of potential online customers that are out there, your small business marketing strategy must also include Search Engine Optimization techniques.
Search engine optimization or SEO refers to a series of practices that are designed to boost your company’s website ranking with major search engines.
In short, it means to get your business’s website onto the first results page of major search engines such as Google.
But why does your small business need to employ these techniques in order to be successful in today’s online marketplace?
Can’t your customers just type your company name into Google and easily find you? They could- but only if they already know your company name?
Studies clearly show that the vast majority of online viewers use major search engines such as Google. Studies also show that more than 90% of these online viewers will only click on options that appear on the first search engine results page (SERP).
Very few viewers will even look at page 2 or page 3, and almost no one will look at page 5 or 6. This means that unless your company website and information is listed on the first results page, all of your online marketing and website development will go to waste.
If your business is not in the top ten of Google’s results- then you won’t be found by online searchers. This means that your business could be missing out on hundreds or thousands of local customers, because you are not using SEO tactics!