Social media has completely overtaken the online world in recent years. Everyone and their brother are using social media to connect with others and discover new and interesting things.
Social media marketing refers to the practice of advertising a business through a number of social media websites.
This form of marketing allows a business to directly connect with their existing customers and work towards developing new customers, all through a medium that a large majority of people use every day.
It also lets you connect with your customers in a much more dynamic and personalized manner.
Social media marketing strategies can be very large or very small, depending on the company’s advertising objectives. The majority of social media marketing occurs on major social media sites such as Facebook, Twitter, YouTube, LinkedIn and Google Plus.
These are the online websites that a lot of people visit, use and depend on.
By using these mediums to directly connect with potential and existing customers, businesses are keeping up with the same trends that their customers are using. This is just one of the reasons why social media marketing campaigns are so successful and popular.